Copenhagen-based label, GANNI, is a firm street-style favourite which encompasses the carefree spirit of Scandinavian styling. The brand’s collection of versatile designs are endlessly cool and we are so excited to be stocking them in a few of our stores. Here’s a sneak peek of their capsule and why you need it in your wardrobe...

Anna wears GANNI F4937 Cotton silk leopard dress (call to buy)

GANNI was founded in 2000 with the desire to create the perfect cashmere knit. It is now owned and run by husband and wife duo, Ditte and Nicolaj Reffstrup, led by Ditte who is the Creative Director and represented in hundreds of boutiques worldwide with concept stores across Scandinavia.

Anna wears GANNI K1382 Striped cashmere (call to buy) 

Bringing the fun into everyday dressing, GANNI has also gained a cult influencer following with the #GanniGirls hashtag having been used on Instagram over 38,000 times! Their followers include some of the biggest influencers, like Emili Sindlev and Camille Charrière.

Anna wears GANNI F5013 Linen canvas leopard coat (call to buy)

Each of GANNI’s designs are feminine, versatile and cool. Expect twists on classic Scandinavian dressing with a playful and effortless approach, designs with room for the wearer to express their individuality, experiment and show their personality.

Browse the collection below, available at our Burnham Market, Bury St Edmunds and Woodbridge stores.

GANNI F4712 Suiting jacket in kalamata (left) and GANNI F4712 Suiting jacket in kalamata (right)

GANNI F4908 Printed crepe dress in heather (left) and GANNI F4917 Printed crepe short dress in heather (right)

GANNI F4937 Cotton silk leopard dress (left) and GANNI F4993 Printed crepe wrap dress in tannin (right)

GANNI F5013 Linen canvas leopard coat (left) and GANNI K1381 Cashmere knit in paloma (right)

GANNI K1382 Striped cashmere (left) and GANNI K1383 Cashmere SL knit (right)